It has taken Julian 10 years now to gain ground as the designer of the elite, whatever it means. He introduces not only perfection of design but also perfection of furniture workmanship and attention to the finest interior details. He introduces the total luxury that all people dream of but can hardly physically imagine. He introduces a special style: his projects are so distinct that they are unmistakably recognized even if his JT trademark is missing.
A lot of people have called Julian Tahov an architect, although he has had no formal education in Architecture. We should not forget that the prominent Antonio Gaudi wasn't an architect himself either. Most probably few people know that the first interior projects carried out by Julian Tahov were for the interior of the McDonald's restaurants in Bulgaria. The American fast food chain has worked with him since day one on the Bulgarian market. They said they liked that his design and style were universally applicable and simple, just as they required it for their simple and unpretentious restaurants.
How did they learn about him? It was easy. Julian Tahov had registered his first company long before the changes in 1989. The sculptor needed to make ends meet and was full of ideas how to do it: he mounded pots, built monuments, and he had a project in mind to set up his own small workshop for plaster casts and briquettes. Thus, the pots and casts business led to McDonald's offer to Julian Tahov to design the interior of the first McDonald's restaurant in Plovdiv. Julian willingly accepted the offer not only because the project was big and would  bring him popularity, but also because he had always dreamed of practically combining his knowledge and interest in the classical with something modern.
Then the column heads came into being, as well as The Shield of Achilles matched well with a more than modern interior.